"It's branding at its best," said Ohio State athletic director and Jim Tressel apologist, Gene Smith. "The Michigan and Notre Dame contest had a logo and commemorative shirts. We wanted to do the same thing for our game. I just hope each team has enough eligible players to actually play the damn thing."
Miami AD Shawn Eichorst couldn't be reached for comment as head was apparently still buried in the sand somewhere near South Beach.
In an online exclusive, MZone investigative reporter Rigby has secretly obtained the new logos to be used for this once in a life-time showdown (because Miami just may get the death penalty):